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Nederlandse Spoorwegen Podcast: Young Travelers' Journey

Platforms
None
Industries
Media & Entertainment
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Nederlandse Spoorwegen partnered with iO Digital to create a unique podcast for young train travelers, focusing on making contact with people with dementia. The fictional podcast Het Spoor Bijster follows a group of teenagers as they explore the Netherlands through train journeys, highlighting the emotional and social aspects of travel. By blending storytelling with real-world experiences, the project successfully engaged a new generation of travelers and showcased the warmth of human connection. The initiative not only entertained but also sparked meaningful conversations about empathy and the importance of community in everyday life.

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Case study originally published by iO Digital: May, 2024 ?
Added to Agency Inside: March 4, 2026

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