Imagine keeping global attention focused on a single mission: cleaning up the oceans. That’s the challenge The Ocean Cleanup and their design partner, Norday, faced. In a world where buzz fades quickly, they had to create a digital presence that not only educates and inspires, but also encourages active participation. Norday’s innovative solutions included a website serving as a robust business platform and a tool for community engagement. They developed dashboards to present complex data attractively, research pages for specialists, and ensured a technical infrastructure capable of handling global attention.
The results are impressive. The website has raised over €35 million and engaged more than 130 professionals. It has won various awards, including Webby Awards and European Design Awards, reflecting its impact and success. Norday’s strategic approach and creative solutions have empowered The Ocean Cleanup to continue their mission with strong global support.
- Engagement is key: Norday’s design strategies kept various target groups involved and invested in the mission.
- Transparency fuels trust: Real-time progress updates created a sense of transparency and involvement.
- Innovation attracts attention: The use of interactive dashboards and research pages encouraged active participation.
- Robust infrastructure is essential: The website’s ability to handle global attention without slowing down was crucial for its success.