Infinite Form, a renowned agency, took on the challenge of digitally transforming the Out There Arts Festival, a major event attracting over 60,000 visitors annually. The festival, known for its creative energy and operational scale, needed a dynamic, accessible, and user-friendly tool for attendees to enhance their experience. Infinite Form stepped in with a solution – a dedicated festival app, designed to serve as a digital companion for festival-goers.
The result was a resounding success. Out There Arts had hoped for 500 app installs for the 2025 festival – a goal that was significantly exceeded with over 1,260 installs recorded across the event, marking an increase of over 150% on the original target. The app was praised for its real-time communication capabilities and is expected to be a key tool for future festivals.
- A dedicated festival app can significantly enhance the attendee experience and engagement.
- Real-time communication with attendees is a powerful tool for event organizers.
- Setting ambitious digital goals can lead to impressive results, as demonstrated by the 150% increase in app installs.