Energy PR took on the challenge of enhancing brand awareness for Oxley’s Furniture, a luxury aluminium outdoor furniture manufacturer. The brand’s sales were primarily driven by commercial customers and they needed to extend their reach to the UK consumer audience. Energy PR crafted a strategy that focused on high-net-worth homeowners, positioning Oxley’s as a ‘good’ choice for luxury, sustainable living. They created a content calendar of SEO-optimised blogs and strategically placed valuable content in high-authority online lifestyle media.
The results of this strategy were remarkable. Oxley’s saw a significant boost in their Google ranking for target keywords and a drastic increase in the number of branded searches per month. They secured coverage in a range of highly targeted national and lifestyle media, including The FT, The Independent, Luxury Advisor, The English Garden, and Ideal Home. The campaign generated 33 pieces of coverage, 22 links to Oxley’s site, and an average domain authority of 63 for publications.
- Targeting high-net-worth homeowners can effectively drive brand recognition.
- Combining onsite and offsite content strategies can significantly boost SEO.
- Securing coverage in targeted media outlets enhances brand credibility and reach.