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Philadelphia Zorg: Transforming Complex Behaviors into Superheroes

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Philadelphia Zorg faced the challenge of hiring individuals with complex behavioral traits, making the role of a 'Begeleider Moeilijk Verstaanbaar Gedrag' particularly difficult. iO Digital launched a creative campaign featuring colleagues as superheroes, generating awareness and interest in the career path. The campaign successfully attracted multiple applications, highlighting Philadelphia Zorg's commitment to empathy and expertise. The initiative showcased the brand's values of compassion and dedication, demonstrating how innovative approaches can transform challenging roles into meaningful opportunities.

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Case study originally published by iO Digital: April, 2024 ?
Added to Agency Inside: March 4, 2026

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