Energy PR propelled Plant Based World Europe, the continent’s premier plant-based food event, to new heights. The agency strategically leveraged media relations and public relations, showcasing the innovative exhibitors like Quorn, Beyond Meat, Planted, Better Nature Foods, and others.
The results were phenomenal. Energy PR’s efforts led to a 94% increase in event attendees, securing 121 pieces of coverage and 92 links. The coverage views reached an impressive 2.3 million, with an average domain authority of 42. The event saw attendees from leading brands like Sainsbury’s, Ocado, Deliveroo, Co-Op, Marks & Spencer, and more, solidifying the event’s position in the industry.
- Strategic media relations can significantly boost event attendance and coverage.
- Targeted PR efforts can attract attendees from leading brands, enhancing the event’s reputation.
- Effective PR strategy can secure high coverage views and strong domain authority.