Podcast Series Boosts Visitor Engagement at Kamp Amersfoort
National Monument Kamp Amersfoort faced the challenge of attracting visitors to their museum by combining physical and digital experiences. iO Digital created an eight-part podcast series highlighting the story of Walter Heinrich, a key figure in the camp's history, to educate and engage audiences. The podcast, distributed through YouTube, became a powerful narrative that resonated with viewers, driving increased awareness and interest in the museum. By leveraging earned media and local news, the campaign successfully boosted visibility and fostered a deeper connection with the community. The project demonstrated how strategic storytelling can bridge physical and digital experiences to enhance visitor engagement and cultural impact.
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Customer: National Museum Kamp Amersfoort
Customer: Nationaal Monument Kamp Amersfoort