Podcast Series Boosts Visitor Engagement at National Monument Kamp Amersfoort
To attract visitors to the National Monument Kamp Amersfoort, iO Digital developed an eight-part podcast series that highlighted the story of Walter Heinrich, the founder of Camp Amersfoort. The podcast, funded through earned media, told the complex history of the camp in a compelling way, leveraging YouTube as a platform. By focusing on a lesser-known story, the campaign increased engagement and awareness, demonstrating how digital storytelling can complement physical experiences. The series successfully reached local and regional media, raising the museum's profile and encouraging potential visitors to explore the site. The project showcased the power of narrative-driven content to educate and inspire audiences about the camp's history.
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Customer: National Museum Kamp Amersfoort
Customer: Nationaal Monument Kamp Amersfoort