Praxis' DIY Video Series Boosts Community on Instagram & Facebook
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Praxis, a Dutch do-it-yourself specialist, partnered with WeAreBrain to create a series of instructional videos aimed at empowering users to create and build projects at home. The videos, shared on Instagram and Facebook, provided step-by-step guidance for complex tasks, fostering a community of DIY enthusiasts. The initiative generated over 15,000 monthly views, enhancing user engagement and brand visibility. Additionally, Praxis expanded its social media strategy to include Pinterest and paid social advertising, further boosting content visibility and community interaction. The project successfully aligned with Praxis' mission to inspire and educate DIY enthusiasts while driving measurable growth in their social media presence.
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Case study originally published by WeAreBrain:
September, 2025
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Added to Agency Inside:
March 3, 2026