Proefdiervrij's Crowdfunding Success: €30k Raised
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Proefdiervrij implemented a crowdfunding platform in 2016 to enhance donor engagement, allowing users to contribute directly to specific projects. The platform successfully raised over €30,000 within months, demonstrating its effectiveness in mobilizing support. The initiative improved donor experience by enabling personalized contributions and aligning fundraising with project goals. In addition, Van Ons continuously optimized the website through usability testing, A/B experiments, and campaign-specific templates, ensuring a seamless user experience and driving higher conversion rates. The combination of innovative fundraising strategies and meticulous web development has strengthened Proefdiervrij's impact in the proefdiervrij community.
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Case study originally published by Van Ons:
June, 2025
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Added to Agency Inside:
March 4, 2026