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Propane Awareness Through Creative Campaigns

Brand
Primagaz
Platforms
None
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Primagaz aimed to position propane as a stable energy source amid rising prices and traditional fuel reliance. iO Digital executed a 360° performance marketing campaign across radio, TV, search, social media, and physical kran, targeting off-grid homes. The strategy focused on creating awareness and highlighting propane's price stability and availability. Results included increased brand recognition and ROI, positioning propane as a viable alternative. The campaign successfully shifted consumer perception, demonstrating the power of creative, data-driven messaging.

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Case study originally published by iO Digital: June, 2023 ?
Added to Agency Inside: March 4, 2026

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