Up There Digital and Proteros, an early-stage drug discovery service provider, embarked on a transformative digital marketing journey. With a goal to elevate Proteros’ brand presence within the life science and drug discovery industry, Up There Digital implemented a robust strategy involving paid and organic social media, content creation, and email marketing. This strategy involved consistent evergreen content on LinkedIn, focusing on the team, events, publications, and services of Proteros.
The results were astounding. Proteros’ audience grew by 4,500+ new followers, reaching 9,000+ accounts, marking a remarkable 50% growth in just one year. The content achieved an average post engagement of 6.8%, and more than 3,000 post reactions. The LinkedIn newsletter, launched in March 2024, grew to 3,107 subscribers, representing one-third of their total company page followers. This case study is a testament to the power of a well-crafted digital marketing strategy, and the exceptional results that can be achieved when a brand and its agency work together towards a common goal.
- Combining paid and organic social media strategies can lead to significant growth.
- Consistent evergreen content can drive engagement and expand audience reach.
- Email marketing remains an effective tool for engaging a professional community.