Rebranding T-Mobile and Tele2 into Odido: A Secret Office Strategy
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In a five-month secret operation, iO Digital transformed T-Mobile and Tele2 into the Odido brand by migrating 900+ webpages, rewriting UX copy for webshops and TV UI, and aligning all content with the Odido brand voice. A team of 20+ specialists worked in a hidden office, creating a cohesive brand experience across all touchpoints. The project leveraged collaboration with other bureaus to deliver a successful live launch of Odido. The secret office model fostered a unique brand identity, ensuring a seamless transition from the old to the new brand. The result was a unified, powerful Odido that resonated with customers across all platforms.
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Case study originally published by iO Digital:
April, 2024
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Added to Agency Inside:
March 1, 2026