Reinventing Navan: A Global Brand Launch Strategy for Brunswick Corporation
Launching a completely new brand for Brunswick Corporation required a comprehensive strategy to appeal to an international audience. iO Digital developed a full brand launch, including branding, go-to-market planning, and asset creation, to ensure the new brand aligned with Brunswick's values and resonated globally. The project focused on creating a cohesive identity that reflected the company's commitment to innovation and marine recreation. In September, the brand was launched at the Cannes Boat Show, marking a significant step in its global expansion. The initiative demonstrated the power of strategic branding and market alignment, positioning Navan as a key player in the marine recreation industry.
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