Redmatters, a renowned marketing agency, partnered with Regio Groningen to launch a compelling labor market campaign aimed at retaining and attracting Gen Z and Gen Y individuals to the region. The campaign was not just about selling the idea of Groningen, but about showcasing the authenticity of life, work, and growth in the region.
Through a heart-to-heart workshop, a strategic marketing plan, and a captivating campaign concept, Redmatters successfully put Groningen in the spotlight. The campaign was not only a reality but was executed just as intended, hitting its targets and touching hearts. The results were remarkable – an increase in the region’s attractiveness to the target demographic, contributing to the development of Groningen.
- Engaging the target audience from the inside out is key to creating a compelling narrative.
- A well-executed campaign goes beyond the conceptual phase to become a reality that hits its targets.
- Authenticity sells – showcasing the real-life experiences of a region can attract the desired demographic.