The SEO Works took on the challenge of reviving the online presence of Summer Boarding Courses, a provider of summer school programmes in the UK. In a competitive market, the brand had lost visibility and authority, impacting their ability to attract and convert potential students. The agency’s strategy was twofold: diagnose the issues causing the authority loss and re-optimise the website to boost conversions.
The results were nothing short of spectacular. A comprehensive audit revealed cannibalisation issues, which were addressed by restructuring metadata and consolidating pages. The team also revamped the course and campus pages, improving the user journey and optimising for conversions. The outcome? A whopping 163% increase in site traffic, a boost in top 3 and top 10 keyword rankings, and a very satisfied client.
- Identifying and addressing cannibalisation issues can significantly improve SEO performance.
- Restructuring metadata and consolidating pages can help increase content relevance.
- Revamping user journey and optimising for conversions can result in significant traffic boost.