Monks and BMW, two powerhouses in their respective industries, embarked on a unique journey to revolutionize automotive marketing. The project saw the fusion of the physical and digital world, leveraging the innovative spirit of BMW and the creative prowess of Monks. The campaign centered on the launch of BMW’s new all-electric iX2 model, featuring the iconic virtual influencer Lil Miquela. The result was an emotive story that connected with younger, tech-savvy audiences and bridged the gap between traditional automotive marketing and the rise of AI, the metaverse, and Web3.
The campaign was a resounding success, winning a CLIO Award and an Epica Award, among others. The film, which showcased the diversity of physical existence through the eyes of a virtual character, was a testament to BMW’s disruptive approach to automotive marketing and Monks’ commitment to human-focused storytelling. The campaign leveraged state-of-the-art AI tools to bring Lil Miquela to life, resulting in an electrifying visual that has gained momentum since its release.
- Monks and BMW successfully integrated AI and the metaverse into automotive marketing, reaching a new, tech-savvy audience.
- The campaign’s success highlights the potential for virtual influencers in marketing strategies.
- The project underscores the importance of human-focused storytelling in the digital age.