Ann Summers, a bold British brand, partnered with The Commerce Team Global to elevate its e-commerce presence. The brand aimed to align its online experience with its mission to empower confidence and ignite individuality. The Commerce Team Global, known for its prowess in e-commerce, web development, digital strategy, and UX design, was tasked with the challenge of revolutionizing Ann Summers’ e-commerce tech stack, overcoming legacy technology issues and outdated design elements.
With the implementation of Salesforce Commerce Cloud and modern third-party technologies like Loqate and Adyen, The Commerce Team Global delivered a personalized, exclusive online experience that resonates with the brand ethos. The digital transformation journey resulted in Ann Summers expanding its e-commerce and party planning services internationally while unifying inventory management and capturing lost sales.
- Partnering with a skilled agency can revolutionize an e-commerce tech stack and enhance user experience.
- Migration to a modern platform like Salesforce Commerce Cloud can boost adaptability and enable the integration of advanced commerce technologies.
- Unified inventory management can help capture lost sales and expand services internationally.