Smithfield Studio, a leading digital agency, partnered with WWF, the world’s foremost independent conservation organization, to create a series of innovative online tools. These tools, aimed at policymakers and the public, encourage positive environmental impact through sustainable food systems and consumption. The collaboration resulted in a dynamic platform that combines intuitive design, interactive infographics, and an informative user journey to effectively educate users about the environmental impact of their dietary choices.
The project’s success is evident in the rave reviews it has received from around the world. Brent Loken, Global Food Lead Scientist at WWF, praised Smithfield Studio for going ‘above and beyond to build a user-friendly, smart, innovative, and informative tool.’ The project has not only elevated WWF’s digital presence but also significantly contributed to their mission of promoting diets that are good for both people and the planet.
- Effective use of digital tools can drive positive change in consumer behavior.
- Intuitive design and interactive infographics are pivotal in educating audiences about complex issues.
- Collaboration between brands and agencies can result in innovative solutions that further the brand’s mission and objectives.