In a bid to disrupt the traditional hotel pricing model, TakeUp, backed by 1848 Ventures, partnered with RNO1 to create an adaptive pricing platform that leverages artificial intelligence. Recognizing the challenges hotel owners and operators face in accurate and real-time pricing, the founding team of TakeUp sought to develop a visual language and design system that communicates the process of automation and expansion effectively.
The collaboration resulted in a brand strategy and architecture, a dynamic guideline, content strategy, UX/UI design, and development that set the stage for rapid growth. The TakeUp symbol, a gear composed of seven ‘greater than’ math signs, encapsulates the brand’s commitment to process improvement and revenue increase. The result? A front-facing digital experience that not only challenges but revolutionizes the industry.
- AI can effectively streamline and optimize pricing in the travel industry.
- A strong visual language and design system can effectively communicate brand values.
- Collaborative efforts between tech and design can lead to industry disruption.