Empower Agency’s strategic benchmarking project for the World Business Council for Sustainable Development (WBCSD) was an innovative initiative that turned challenges into opportunities. Despite the hurdles such as LinkedIn’s closed API and lack of competitors’ internal data, Empower Agency’s expert use of tools like Brandwatch and their qualitative and quantitative analysis methods led to a comprehensive insight into WBCSD’s social media performance against their peers.
The results were impressive: 10 peer organizations benchmarked, 6 months’ worth of data analyzed, and over 70 slides of strategic information delivered. The project was hailed as ‘insightful and great’ by WBCSD’s Global Marketing Manager, and has significantly informed their strategic thinking. This case study is a testament to both WBCSD’s commitment to strategic improvement and Empower Agency’s expertise in digital strategy, social media marketing, and data analytics.
- Strategic benchmarking can transform social media performance, even in non-profit sector.
- Challenges like closed APIs can be overcome with innovative use of available tools.
- Qualitative and quantitative analysis can provide comprehensive insights into social media performance.