Human Made, a renowned agency, took on the challenge of transforming The Tab, a multi-site network of online student newspapers. The Tab, with an average monthly readership of 3 million and over 500 contributors, needed to address functionality and enhance its advertiser and reader experiences. Human Made’s bespoke development, consultancy, and strategic intervention led to an optimized content and improved functionality of The Tab, making it the largest growing youth news platform in the UK.
The Tab’s advertising revenue soared as Human Made increased the range of advertising providers that could be integrated with the site, providing access to a wider advertising market. The agency also simplified the contributor experience by streamlining the registration process and implementing a system to automatically sync site author information with Zoho CRM system. Performance and speed were addressed by implementing centralized image/file storage using Amazon S3, setting up a CDN, and migrating the site to an Amazon-based hosting package. The results were astonishing, with The Tab experiencing better uptime, improved site performance, and increased author content contributions.
- Strategic integration of a wider range of advertising providers can significantly boost revenue.
- Simplifying the contributor experience can lead to an increase in content volume.
- Optimizing site performance and speed can enhance user experience and site uptime.