Rotterdam Parents' Early Childhood Education Campaign
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Gemeente Rotterdam launched a targeted campaign to engage parents of 2.5-4-year-olds, addressing their unique challenges through relatable content. By conducting field research and behavioral analysis, the project identified key barriers to participation, such as language barriers and low awareness. The campaign used simple language and local examples to explain the benefits of early education, fostering trust and understanding. Parents were educated on the program's value, leading to a 30% increase in registrations. The initiative highlighted the importance of tailored communication in overcoming engagement hurdles.
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Case study originally published by Ontwerpwerk:
February, 2026
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