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Royal Auping's Drupal & Google Digital Transformation: 480% Revenue Growth

Brand
Royal Auping
Platforms
Google Drupal
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Royal Auping, a Dutch leader in beds and mattresses, partnered with Youwe to revamp its digital presence. The project focused on upgrading their architectural landscape and expanding eCommerce capabilities, resulting in a 480% revenue increase and a 105% rise in Google Position. Youwe provided strategic design, digital marketing, and development services, creating a future-proof Drupal platform that supported global expansion. The initiative also included SEO, CRO, and campaign optimization, with websites updated to reflect regional preferences. The transformation not only boosted online visibility but also solidified Royal Auping's position as a market leader in sleep-related products.

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Case study originally published by Youwe: February, 2025 ?
Added to Agency Inside: March 5, 2026

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