1000heads, a leading marketing agency, took on the challenge of transforming SAP’s understated social media presence into a powerhouse of engagement. Recognizing that SAP’s impact on daily life was often overlooked, the agency shifted the narrative to highlight the brand’s essential and game-changing role. By replacing jargon-heavy content with customer-first stories and implementing a ‘Useful Entertainment’ approach, SAP’s technology was made more approachable and relatable.
The strategy paid off handsomely, with SAP’s engagement per post soaring by 51%. Video views doubled, indicating a deeper level of audience interaction, while a 91% increase in content sharing expanded SAP’s reach far beyond its employee network. The new strategy delivered significant lifts across every key social metric, proving that quality content drives deeper engagement. This case study is a shining example of a bold transformation that not only adjusted but revolutionized SAP’s social media presence.
- Shifting from jargon-heavy to customer-first storytelling can significantly boost audience engagement.
- ‘Useful Entertainment’ approach can make complex technology more approachable and relatable.
- Quality content drives deeper engagement and expands reach beyond the existing network.