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Scaling Lead Generation with Affiliate Marketing: Philips' Strategic Approach

Brand
Philips
Platforms
None
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Philips faced challenges in achieving lead generation targets for their European markets, prompting a strategic partnership with iO to scale their affiliate marketing efforts. A dedicated lead gen team was formed to expand into multiple regions, focusing on high-value partners and optimizing pricing strategies. By leveraging email marketing, sweepstakes, and product quizzes, they generated targeted leads. Key insights included the effectiveness of €10 discounts over 10-15% offers, enabling efficient budget allocation across diverse markets. This approach enhanced conversion rates and aligned with Philips' goals, demonstrating how tailored affiliate strategies can drive measurable results.

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Case study originally published by iO Digital: December, 2023 ?
Added to Agency Inside: March 4, 2026

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