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Seamless CMS Consolidation for Urban Gym Group with Contentful and NextJS

Brand
Trainmore
Platforms
Contentful
Industries
Technology & SaaS
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Urban Gym Group faced the challenge of consolidating 5 separate brand websites into a single platform with multilingual support and rapid content updates. We designed a headless CMS using Contentful, enabling logical separation of each brand while leveraging NextJS for efficient build and functionality. The solution created 4 distinct websites that read from a centralized CMS via GraphQL API, ensuring performance and scalability. The project demonstrated how a robust infrastructure can transform complex digital ecosystems into cohesive, dynamic platforms. The implementation supported multilingual URL structures and complex page hierarchies, enhancing user experience and operational efficiency.

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Case study originally published by WeAreBrain: October, 2025 ?
Added to Agency Inside: March 3, 2026

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