Selligent Personalization Boosts Cassis/Paprika's Digital Strategy
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iO Digital helped Cassis/Paprika enhance their digital strategy by implementing Selligent's Cortex module for personalized product recommendations and Site for visitor segmentation. By expanding personalization efforts, the brand achieved higher engagement and conversion rates. The solution focused on optimizing email and website content through tailored journeys, resulting in improved customer retention and sales performance. The collaboration demonstrated how advanced personalization can drive measurable results in a B2C textile and clothing sector context.
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Case study originally published by iO Digital:
August, 2022
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Added to Agency Inside:
March 1, 2026