Shopify 2.0: Scaling Petrol's Denim Brand to Global Success
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Petrol, a denim brand with over 30 years of experience, faced scalability challenges with their Shopware 5 platform. After migrating to Shopify 2.0, they redesigned their site to align with their brand identity, boosting conversion rates and customer retention. The new platform enabled seamless integration across multiple devices, enhancing the shopping experience. This transformation allowed Petrol to expand into 21 countries while maintaining a cohesive, mobile-first design that reflects their adventurous, vintage-inspired aesthetic.
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Case study originally published by Ask Phill:
April, 2024
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Added to Agency Inside:
February 28, 2026