Shopify Loyalty Platform for Defqon.1: Digitizing Fan Engagement
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Defqon.1's hardcore fans were engaged but lacked a platform to optimize their experience. By implementing a custom API, the agency created The Path, a loyalty system that syncs users across Shopify and Meta, offering personalized ranks, XP, and subgenre specializations. This unified platform celebrates fan participation and rewards commitment, turning every interaction into a reflection of the festival's legacy. The result is a seamless digital layer that enhances loyalty and engagement for Defqon.1's dedicated members. The system ensures a cohesive experience, eliminating the need for separate platforms and fostering a sense of community and belonging.
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Case study originally published by Ask Phill:
July, 2025
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Added to Agency Inside:
February 28, 2026