Shopify Unified Codebase for ID&T's Five Brands
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ID&T, a leader in the electronic music festival scene, upgraded to Shopify with a unified codebase for five distinct brands. The solution enabled efficient updates and shared features while maintaining each brand's unique identity. The innovative architecture reduced costs and complexity, allowing for customization at scale. Key features included a tailored design system and system integration, enhancing fan experience with the 'pick up at event' feature and special perks for members. The result was improved engagement and customer satisfaction, demonstrating the power of a unified platform for multi-brand ecommerce.
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Case study originally published by Ask Phill:
August, 2024
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Added to Agency Inside:
February 28, 2026