Rock Agency, renowned for its cutting-edge digital solutions, partnered with Simplygreen, a finance brand that provides sustainable salary packaging and novated leasing solutions. The collaboration led to a complete overhaul of Simplygreen’s online presence, from refreshed branding to a custom-built website, elevating its purpose-led offering on the digital platform.
Rock Agency’s expertise in branding, UX/UI design, and web development, coupled with the robust capabilities of Webflow, resulted in a clean, content-driven site that not only showcased the Simplygreen brand but also improved user experience significantly. With a refined information architecture, a component-based design system, and custom calculators to estimate savings, the new site brought clarity, credibility, and ease to every step of the user journey, leading to a boost in lead capture and conversion.
- Deep brand and website audit can lead to effective branding overhaul.
- Enhanced UX design and refined information architecture can significantly improve user journey.
- Custom calculators and integrated tools can add value and increase lead conversion.