Meijer + Walters has taken Air France and KLM’s B2B marketing to new heights. The agency’s innovative approach has revolutionized the brands’ B2B proposition, making it more customer-centric and relevant. By adopting an inside-out and outside-in strategy, Meijer + Walters has created a strong, easy-to-use positioning and communication style for Air France and KLM, enabling the brands to meet their business goal of becoming the leading B2B air travel partners.
The results of this project have been nothing short of phenomenal. Air France and KLM’s B2B marketing has become a global leader in the travel industry, with the brands’ B2B proposition now being used across all local markets by local teams. This has not only increased the brands’ global presence but also their customer engagement and conversion rates. Meijer + Walters’ exceptional work has been instrumental in this success, demonstrating the agency’s expertise in branding, B2B marketing, and digital strategy.
- Adopting an inside-out and outside-in approach can revolutionize a brand’s B2B proposition.
- A strong, easy-to-use positioning and communication style can increase customer engagement and conversion rates.
- Successful branding requires a deep understanding of the brand’s business goals and customer needs.