Sloddervos: Introducing a New Character for 8-11-Year-Olds
Brand
Platforms
None
Dromenjager launched Sloddervos, a new character for 8-11-year-olds, through a website that combined animation and interactive content to engage the target audience. The platform focused on themes of self-belief, wonder, and friendship, aligning with the brand's mission to inspire children through storytelling. The campaign successfully drove over 15,000 copies sold, demonstrating the power of creative storytelling and targeted marketing. The website served as a bridge between the existing Woezel & Pip universe and the new audience, fostering a sense of familiarity and excitement. The project highlighted the importance of adapting storytelling to different age groups while maintaining brand consistency.
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Case study originally published by WeAreBrain:
September, 2025
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Added to Agency Inside:
March 3, 2026