Speeding Up Product Discovery: Maxeda's Store-First Locator Platform
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Maxeda DIY Group, Europe's largest DIY retailer with 330 stores and 200k+ SKUs, faced challenges in helping customers find products across 50k+ items in 330 locations. WeAreBrain developed a store-first product locator platform that uses localized data structures and AI to enable real-time product location queries. By empowering store teams to define aisles and spots, the solution reduced customer frustration and operational overhead. The platform's intelligent mapping system connected 1.5M+ products to precise locations, improving search efficiency and employee productivity. Maxeda saw a 40% reduction in customer support queries and a 30% increase in sales from product discovery enhancements.
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Case study originally published by WeAreBrain:
January, 2026
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