Stage Entertainment's Drupal Transformation: 7% Conversion Growth
Brand
Platforms
Stage Entertainment transformed its digital experience by migrating to a centralized Drupal platform, prioritizing customer data and A/B testing to drive growth. The initiative resulted in a 7% increase in conversion rates, 9% more ticket sales, and a 167% rise in clicks on the 'Book Now' button. By leveraging the Next Stage Labs, the company ensured a data-driven, customer-centric approach, aligning website design and functionality with the needs of musical audiences. The strategic shift not only enhanced user engagement but also positioned Stage Entertainment as a leader in digital transformation for the entertainment industry.
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Case study originally published by iO Digital:
December, 2022
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Added to Agency Inside:
March 1, 2026