Stronger Brand Positioning with Interactive Digital Platform

ROC van Twente enhanced its brand positioning by launching Mijn ROC-omgeving, an interactive digital platform designed to guide students through informed study choices. The solution offers structured support, from registration for open days to conducting study checks, ensuring a seamless and personalized experience. By integrating a user-friendly interface and actionable insights, the platform empowers students to make well-considered decisions about their education. The initiative not only strengthens ROC van Twente’s market presence but also provides a scalable, technology-driven approach to student support. The platform’s focus on interactivity and tailored guidance highlights its commitment to improving the student experience through innovative digital tools.

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Case study originally published by Cube: February, 2026 ?