Suzuki Belgium's Drupal Revamp: UX & Conversions
Brand
Platforms
Industries
Suzuki Belgium partnered with iO Digital to enhance their Drupal-powered website, focusing on improving user experience and driving conversions. Through A/B testing, dashboarding, and CRO support, the team optimized the online configurator to make car selection more intuitive. The result was a 30% increase in conversions and a 25% rise in average basket value. The project showcased iO's expertise in web development and customer journey design, delivering a polished platform that reflects Suzuki's growing digital maturity. The collaboration highlighted the importance of data-driven optimization in achieving sustainable growth.
View the full case on the agency site
Original write-up, full visuals, full context.
Case study originally published by iO Digital:
April, 2024
?
Added to Agency Inside:
February 28, 2026
More from this agency
Customer: National Museum Kamp Amersfoort
Customer: Nationaal Monument Kamp Amersfoort