TerStal's Magento 2 Transformation: Branding & Platform Upgrade
TerStal, a Dutch clothing retailer with over 200 stores, faced challenges with their outdated Magento 1 platform, which lacked the scalability and modern features needed to support their growth. Youwe was tasked with upgrading their eCommerce system to Magento 2 (Adobe Commerce) while rebranding and enhancing their digital presence. Through intensive workshops, the team developed a future-proof platform with customizable homepages, a store locator, and a loyalty-integrated cart. The result was a more efficient, user-friendly online shop that aligned with terStal’s ambitions and improved customer engagement. The project focused on creating a seamless customer journey, ensuring the new platform not only met technical requirements but also enhanced the overall shopping experience.