TestRail, a leading test management platform, sought to boost its online visibility and increase qualified trial signups. Virayo, a top-tier digital strategy agency, was brought on board to make this happen. Leveraging their expertise in SEO, content marketing, and technical audits, Virayo designed a product-led SEO strategy that aligned TestRail’s content with their core platform features and use cases.
The results were nothing short of impressive. TestRail not only ranked #1 for priority keywords but also saw an 11% increase in monthly qualified trial signups. The collaboration with Virayo transformed TestRail’s approach to SEO, turning it into a major revenue driver. This case study is a testament to Virayo’s ability to deliver results that matter and their knack for understanding the big picture while paying attention to the smallest details.
- Aligning keyword and content strategies with core product features can significantly boost SEO performance.
- Conducting regular technical site audits can uncover opportunities for optimization.
- Investing in a tailored SEO strategy can transform it into a major revenue driver.