Tonies® on Instagram: Screen-Free Fun Launch
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WeAreBrain helped Tonies® launch a screen-free entertainment campaign on Instagram, featuring themed content like Disney classics and Creative Tonies. The team crafted engaging creative concepts, redesigned story layouts, and produced video assets across multiple touchpoints. By targeting nano, micro, and mid-level influencers, they boosted brand visibility and drove engagement. The campaign successfully positioned Tonies as a family-friendly alternative to traditional media, aligning with the brand’s mission to inspire imagination through audio storytelling. The result was a strong market presence and increased brand awareness in the Benelux region.
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Case study originally published by WeAreBrain:
September, 2025
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Added to Agency Inside:
March 3, 2026