Customer: Dave Matthews Band
Topcon's WordPress Salesforce Expo Revival
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Topcon faced a critical marketing event crisis that canceled their Vision Expo East, requiring an urgent solution to showcase products, capture leads, and meet sales goals. Crowd Favorite developed an MVP featuring a chat function, interactive product pages with specifications, videos, and image galleries, and a registration system linked to Salesforce. The project utilized guerrilla-style project management to deliver a WordPress-based platform that integrated with multiple systems, enabling real-time lead generation and future event planning. Despite the cancellation, Topcon successfully hosted the expo on March 9, 2020, leveraging the platform to maintain engagement and sales momentum. The solution prioritized personalized user experiences, ensuring visitors could interact with products and connect with sales teams instantly.
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Case study originally published by Crowd Favorite:
February, 2026
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