Toyota's Consistent Brand Experience Across 35 Markets

Toyota faced the challenge of ensuring a consistent brand experience in 35 countries. iO Digital used Adobe Screens to create a hybrid retail experience, integrating local content and a car configurator. They focused on localizing content and improving the customer journey. The result was a 20% increase in conversion rates, enhanced customer satisfaction, and better sales performance. The approach ensured that customers could customize their dream cars locally, supporting both the brand and the sales process.

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Case study originally published by iO Digital: October, 2024 ?
Added to Agency Inside: March 4, 2026