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Transforming Tony’s Chocolonely: A Shopify Plus Success

Ask Phill took Tony’s Chocolonely, a brand with a mission to change the cocoa industry, from a solid setup to a powerhouse for growth. The challenge was to design a unified, scalable eCommerce solution that could support the brand’s ambitious vision. Ask Phill delivered an exceptional Shopify Plus solution, integrating Salesforce and Wolfpack’s Omni-channel Retail Platform (ORP) for seamless order management and efficient operations.

The results were remarkable. Tony’s Chocolonely experienced a 2.5x increase in site speed, expanded its global reach to 6 markets with multi-currency support, and unified its B2C, B2B, and B2R segments on one platform. This transformation not only enhanced the brand’s performance but also streamlined complex operations and enabled scalable growth.

  • Scalability is key: A flexible platform is essential for handling increased traffic and supporting seamless growth across diverse sales channels.
  • Integrations matter: Seamless integration of third-party tools and apps can significantly enhance the customer experience without impacting performance.
  • Unified commerce experience: Serving all segments—B2C, B2B, and B2R—on one unified platform can streamline complex operations and enable scalable growth.

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Transforming Tony’s Chocolonely: A Shopify Plus Success

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