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UMC Utrecht iOS Podcast Series: Innovation in Scoliosis Surgery

Brand
Unknown
Platforms
iOS
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This case study highlights iO Digital's innovative approach to raising awareness about the critical role of operating room assistants in complex surgical procedures. The UMC Utrecht team created a five-part podcast series, 'Operatie geslaagd,' that centers around a groundbreaking scoliosis operation for a child with Spinal Muscular Atrophy. By immersing listeners in the story of 9-year-old Wessel, the series emphasizes the importance of specialized surgical support. The podcast not only showcases the technical innovation of the procedure but also highlights the scarcity of operating room assistants in the Netherlands, where only 5,450 such professionals exist. The series achieved remarkable success, ranking second in health category rankings on Apple and receiving 20,000 downloads. It also earned a 5/5 rating on Spotify and filled one vacancy in the surgical assistant field after the first quarter. The project successfully generated public attention and highlighted the need for greater investment in this vital profession.

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Case study originally published by iO Digital: May, 2024 ?
Added to Agency Inside: March 4, 2026

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