UMC Utrecht iOS Podcast: Surgical Assistant Innovation
UMC Utrecht leveraged its iOS platform to create a compelling narrative around the role of an operating room assistant, highlighting a groundbreaking surgical innovation. The podcast, 'Operatie geslaagd,' follows 9-year-old Wessel, a child with Spinal Muscular Atrophy, as he undergoes a life-changing operation. By focusing on the assistant's critical role, the campaign raised awareness about the scarcity of surgical assistants in the Netherlands. The podcast achieved a 5/5 rating on Spotify and 4,4 stars on Apple Podcasts, with over 20,000 downloads. It also helped fill one vacancy in the surgical assistant sector post-Q1. The project showcased the power of storytelling to drive social impact and engage audiences across platforms.
More from this agency
Customer: National Museum Kamp Amersfoort
Customer: Nationaal Monument Kamp Amersfoort
Customer: National Monument Kamp Amersfoort