Unified Brand Experience for Nouryon's 3600 Product Data Sheets

Nouryon, a market leader in chemical solutions, faced challenges managing 3600 product data sheets across 21 industries. iO Digital implemented content management, PIM integration, and data cleansing to ensure consistency and improve discoverability. The project aligned 21 branches, cleaned 57,000 records, and created a unified brand experience. Customers benefited from accurate, searchable product information across all channels.

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Case study originally published by iO Digital: December, 2023 ?
Added to Agency Inside: February 28, 2026