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Unified CMP for Enterprise E-Commerce: Compliance & Consistency

Brand
Unknown
Platforms
Google Google Analytics
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WeAreBrain implemented a unified Consent Management Platform (CMP) for an enterprise e-commerce platform, addressing GDPR and ePrivacy compliance across web and app touchpoints. The solution integrated with Google Analytics for Firebase and certified attribution partners, resolving inconsistencies in consent rendering and syncing between native app code and web-views. Key challenges included encrypted CMP SDK data and styling issues, which were mitigated through API-based data export and custom sync logic. The result was a consistent consent prompt, synced state across all environments, and reliable reporting for compliance audits. The project ensured seamless consent handling while maintaining a cohesive user experience across platforms.

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Case study originally published by WeAreBrain: December, 2025 ?
Added to Agency Inside: March 2, 2026

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