Unilever's 3-Second Recognition: Omnichannel Consistency & Community Building
Unilever faced the challenge of ensuring 400+ brands in retail remained consistent, error-free, and recognizable in the critical 3-second decision-making moment for shoppers. iO Digital delivered a tailored omnichannel strategy, leveraging POS materials, community building, and always-on campaigns to create seamless, memorable customer experiences. By focusing on brand expertise and long-term engagement, the partnership achieved consistent, high-quality advertising across retail channels, driving measurable results in customer recognition and brand loyalty. The solution emphasized strategic planning, real-time adaptability, and a deep understanding of consumer behavior to meet the demands of the competitive retail landscape.
More from this agency
Customer: National Museum Kamp Amersfoort
Customer: Nationaal Monument Kamp Amersfoort