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UWV Becomes Top Employer in Netherlands with 'Zinhoud' Campaign

Brand
UWV
Platforms
None
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UWV transformed into a top employer in the Netherlands through the 'Zinhoud' campaign, highlighting its unique value proposition and job opportunities. The initiative, combining creative concepts with real stories, attracted hundreds of applicants and generated a steady stream of potential candidates for specific fields. By targeting different layers of the market—touch, tell, and sell—iO Digital effectively positioned UWV as an attractive employer with challenging roles. The campaign not only increased brand visibility but also reinforced UWV's reputation as a dynamic and innovative workplace. The success of 'Zinhoud' demonstrates the power of strategic employer branding in driving recruitment and employee engagement.

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Case study originally published by iO Digital: September, 2023 ?
Added to Agency Inside: March 4, 2026

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